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Dulce Bestia is a brand created by a scientist who found herself drawn to fashion. She created a line of clothing that was as showy and expressive as she is. There is a music and entertainment feel to her line that lend themselves to the costume feel of the stage and a sexiness that those who are more daring and confident can take to the street. The shoots were done in familiar places to the designer… the showroom, her friends home, a hotel suite that she was staying in. It often included the designer herself. The key was spontaneity, sexiness, and fun energy. The clothes are daring so imagery had to be in the same lane.