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Celebrities are marketing machines these days. It is no longer about just being an actor, they can and have become brands. So in building a photo relationship with an actor, there comes a trust that you see and show them in a consistent way that they can let go of a bit of control and be at their best. When the time comes for them to build or endorse a certain product, it only makes sense to shoot with the people who let you shine. Over the years I have worked on fashion campaigns, fragrance and jewelry campaigns, liquor branding and household products as well as TV and movie imagery. It is always key to make the product that is being endorsed shine in all it’s detail without losing the glow of the star endorsing it.